Technology evolves. Our identity remains.
At CANADIENS, innovation is part of our journey. We have always interpreted the evolution of style through research, experimentation and attention to detail.
Today this approach also extends to the digital world, through the integration of Generative Artificial Intelligence into our creative and communication processes.
A choice that allows us to explore new expressive possibilities, enhance our collections and offer an increasingly contemporary visual experience.
For us, technology does not replace human creativity: it accompanies it, expands it and enriches its language.
NEW PERSPECTIVES, THE SAME ATTENTION TO THE PRODUCT
Artificial Intelligence is a further tool through which we tell the story of the Canadiens world.
Alongside traditional photography, we use digital technologies to create images, settings and representations of our garments, combining innovation and creative direction.
This approach allows us to:
- Broaden our creative possibilities, developing scenarios, atmospheres and visual content capable of interpreting the identity of our collections.
- Enhance each collection, through representations that aim to respect the aesthetic features, colours and details of the products.
- Evolve our communication processes, integrating digital solutions that can help optimise resources and production activities.
Every image is part of a creative project born from the meeting of experience, stylistic sensitivity and new technologies.
AUTHENTICITY AND TRANSPARENCY, IN THE DIGITAL WORLD TOO
The trust of our customers is a fundamental value.
For this reason, we wish to state clearly that traditional photographs, images generated with Artificial Intelligence and content combining both technologies may coexist on our website.
Campaigns and editorial content
The images on the homepage, in the lookbooks, in advertising campaigns and in the sections dedicated to the collections may include virtual models, digital settings and elements generated or reworked using AI systems.
This content aims to convey the style, inspiration and creative universe of Canadiens.
E-commerce product pages
The pages dedicated to individual items may also use real photographs, digital images or representations created with the support of Artificial Intelligence.
The use of these technologies may concern virtual models, poses, settings and representations of the garments as worn.
In creating visual content, we pay particular attention to the faithful representation of the products, their colours, materials and details.
As with any photographic or digital representation, slight differences in perception may nevertheless occur, also depending on the settings of the devices used for viewing.
To find out the actual characteristics of each item, please refer to the information provided on the relevant product page, paying particular attention to materials, composition, colours, construction details and fit.
INNOVATING WITHOUT LOSING OUR ESSENCE
We believe in fashion that is able to evolve, experiment and embrace new opportunities.
Artificial Intelligence is one of the tools through which we continue to explore the future of communication, without giving up the values that define our brand.
Technology changes the way we tell the story of our collections. Our passion for the product remains the same.
NOTICE ON CONTENT GENERATED WITH ARTIFICIAL INTELLIGENCE
In accordance with the transparency principles set out in Regulation (EU) 2024/1689 on Artificial Intelligence (AI Act), CANADIENS informs users that some images and some multimedia content on the website may be generated or modified using Artificial Intelligence systems.
These technologies may be used both in promotional and editorial content and in the images associated with product pages.
Digital representations may include virtual people, simulated settings and garments that have been digitally reproduced or reworked.
Content for which the law provides specific transparency obligations is identified by clearly recognisable labels, such as “AI GENERATED” for artificially generated images.
These labels are placed close to the content concerned, so that it can be identified immediately.
The images are for illustrative and commercial purposes. In creating them, particular attention is paid to representing the characteristics of the products, while bearing in mind that slight differences in perception may occur due to digital generation processes and the settings of the devices used for viewing.
The characteristics of the items are described on the respective product pages, which are the main source of information for purchases, without prejudice to the rights granted to consumers under applicable law.